Marketing and Sales
Problem
Howick Associates, a Madison , Wisconsin -based Human Resource consulting group, wanted to explore the use of digital media to market an applied learning product, they intended to launch, “Internal Consulting for Results” (ICR).Solution
As assessment of their marketing strategies and tools focused in on the need to redesign their Web site, create a Rich Media marketing message, design a digital distribution plan, and a create sales strategy for market expansion.Distribution
Existing customers, prospects and suspects all received the two minute Rich Media presentation highlighting the benefits of their new ICR product and referencing their redesigned Web site to learn more.End Results
This regional consulting firm’s image was freshened, their geographic reach was extended, and their sales cycle shortened through the use of digital marketing tools to effectively launch ICR.
