Business Development
Problem
The State of Wisconsin’s business development and marketing arm needed to create awareness on the value of investing in Wisconsin to a world-wide audience.Solution
VLS partnered to design a Rich Media invitation to an international conference, produced and directed a 10 minute video, and improved their Web site traffic through Search Engine Optimization coaching.Distribution
The Rich Media invitation was forwarded via email to thousands of potential conference attendees. The video was shown in a running loop on the trade show floor, posted both on Web sites and in e-newsletters, and burned to DVD for state-wide distribution.End Results
Wisconsin widened and deepened their recruitment efforts for new investment, jobs and businesses by marketing Wisconsin 's pro-business climate outside the state.
